For awhile lately, there has not been much coverage of the importance of metric conversion in America. You occasionally get the news article which tries to humorously poke fun at SI, but not much in terms of informative articles. The petition on White House.gov has not received a response, which seems as if people just want metrication to hide under the floor and die off. Despite this, metrication is an issue that will never disappear. The benefits of going metric are here. Lower costs, better efficient packaging, harmonisation of US and international measurement standards, etc. Companies are continuing metric conversion, and a good example I often bring up is Proctor&Gamble. As long as people, no matter the number, and companies know of the metrication benefits, going metric will never be an issue that will disappear. It will likely get to a point where metricated US companies will hit a barrier in US labeling laws where they will feel restricted. By this I am referring to the current Fair Packaging and Labeling Act which at the moment doesn't allow metric only labels. As more companies and individuals go metric, the more the federal government will have to listen. Metrication is not a dead issue. It is very much alive